Celebrating National PEO Week: How Brokers Benefit from a PEO Partner

Quick look: National PEO Week is a federally recognized celebration of the vital role professional employer organizations (PEOs) play in helping small and medium-sized businesses (SMBs) grow faster and compete more effectively. For brokers, it’s also an opportunity to reflect on how the right PEO can deepen and broaden your book of business.

Interest in PEO solutions has risen steadily: the industry has more than quadrupled since 2012, and more than 230,000 SMBs across the U.S. now partner with a PEO.

It’s easy to see why. With human resources (HR) laws and employee expectations in constant motion, many small employers have limited internal resources to keep up without taking time away from expanding their business.

That’s where brokers and a well-chosen PEO come in. As we celebrate National PEO Week, let’s take a closer look at what a PEO brings to the table for your clients and your book of business, and what sets ExtensisHR apart.

Why PEOs matter: the business case for brokers

When it comes to the value PEOs provide, the proof is in the numbers. According to the National Association of Professional Employer Organizations (NAPEO), companies that work with a PEO:

• Grow at more than twice the rate of their non-PEO counterparts
• Experience 12% lower employee turnover
• Are 50% less likely to go out of business
• Experience an average return on investment (ROI) of 27% in cost savings alone

For brokers, these outcomes can help build and retain client relationships. When clients see results, partnerships tend to strengthen and when you refer them to a PEO that consistently delivers, you further reinforce your role as a trusted advisor.

A PEO’s large-group buying power is one of the most tangible benefits brokers can offer SMBs. PEOs open the door to Fortune 500-level benefits at competitive prices and routinely expand their carrier network and plan options so clients always have access to benefits that help them recruit and retain talent.

At the same time, the right PEO extends beyond benefits, supporting clients with a tailored, responsive approach to HR challenges like compliance, workforce planning, and risk management in a way that complements the broker relationship.

What makes ExtensisHR different for brokers

ExtensisHR adopts a boutique and broker-friendly model, meaning every client receives dedicated attention and every broker feels supported and in control of their book. Here’s what you can expect when you work with us:

Competitive, residual-based compensation

ExtensisHR’s broker compensation structure is highly competitive and residual-based, giving you more power over your long-term earnings.

You keep your clients

ExtensisHR does not recognize Broker of Record letters. That means you retain your clients for the length of the relationship.

General Agent partnerships with a national footprint

With a national presence and vested interest in our brokers’ success, ExtensisHR offers General Agent partnerships designed to help you close new business and deepen existing relationships.

CPEO designation, ESAC accreditation, and SOC 1 Type 2 certification

With more than three decades of experience, ExtensisHR holds an IRS Certified PEO (CPEO) designation, ESAC accreditation, and SOC 1 Type 2 certification. Together, these credentials signal financial stability, ethical standards, and operational accountability.

Full-cycle recruiting at no additional cost

Unlike many providers, ExtensisHR includes its full-cycle recruiting offering as part of its standard PEO solution, a strong differentiator that you can use to demonstrate added value to clients.

Dedicated SHRM-certified HR professionals

With us, every SMB receives personalized guidance from named SHRM-certified HR professionals, not automated responses or one-size-fits-all strategies.

Responsive customer support

ExtensisHR’s Employee Solution Center answers phone calls in under 15 seconds and resolves 90% of issues the same day. This caliber of service quality simplifies a client’s day-to-day and also reflects positively on the brokers who made the recommendation.

An NPS that speaks for itself

The average Net Promoter Score for outsourced HR providers is 48%, and ExtensisHR’s clocks in at 86%, nearly double that benchmark, representing undeniable customer satisfaction.

White-glove service through PEO Premier®

PEO Premier® is ExtensisHR’s most comprehensive service offering, built for clients who need more than a traditional PEO arrangement. A coordinated service team, including a PEO Premier® Account Manager, HR Business Partner, and Payroll Specialist, manages the details under one unified point of contact, freeing business leaders to focus on growth rather than HR logistics.

Designed to support broker success

ExtensisHR is structured to help brokers bring added value at every stage of the client journey, from the first conversation to implementation and beyond.

When you bring on a new client, you can expect:

• Direct access to industry-specific HR resources and expertise to support your proposals
• Personalized guidance throughout the sales process and after the deal closes
• Demos of ExtensisHR’s services and proprietary Work Anywhere® HRIS technology
• A smooth, hassle-free onboarding and implementation process for new clients

The bottom line

National PEO Week is a natural time to reflect on the difference a strong PEO makes. Whether you’re looking to add more value to existing relationships or differentiate from other advisors, adding ExtensisHR to your portfolio is worth considering. The SMBs you serve deserve industry-leading HR support, and you deserve a partner that’s invested in your success.