‘Tis the Season to Give Your Clients the Gift of Recruiting Services

Quick look: The ongoing Great Resignation, a fresh slew of college graduates, and lack of competition make the holiday season a wonderful time for your clients to focus on recruitment. Discover how brokers can grow their book of business and increase client satisfaction by partnering with a PEO to offer recruiting services.

The holiday season is full of jolly music and festive parties, but did you know it’s also ripe with business opportunity for brokers? With ongoing labor shortages and flexible candidate schedules, the 2021 holidays are a great time to move deeper into your accounts by offering resources to help with recruitment support. Read on to explore the recruiting challenges your clients may be facing, the benefits of hiring during the winter months, and how partnering with a professional employer organization to deliver recruiting services can make your clients’ holiday wishes come true.

The Job Market is Snow Joke

The Great Resignation has been making worldwide headlines and it’s not likely to stop anytime soon. According to the latest Job Openings and Labor Turnover Survey, in September 2021 a record-high 4.4 million people quit their job, and it’s a trend that’s predicted to be a lasting phenomenon.

The sudden changes to work environments spurred by the COVID-19 pandemic have acted as a catalyst in employees adopting a new set of priorities. In early 2020, office workers began working from home, retail and hospitality workers found new (and sometimes more lucrative) jobs during the shutdown, and experiencing such a pivotal point in history caused many to re-evaluate what’s most important to them.

It’s reported that 55% of Americans expect to job hunt over the next 12 months and research has shown their top three priorities are a flexible work arrangement (56%), higher pay (53%), and job security (47%). What’s more, it’s reported that 28% of American workers who aren’t currently looking for a new job are still expecting to search for a new position at some point during the next 12 months.

It’s an employee’s market and to attract and retain the best talent, your clients need to stay competitive. Freezing recruitment efforts during the holiday season is simply not an option. As a broker, it’s your time to shine and guide your clients through this challenging – but potentially very fruitful – time.

It’s the Most Wonderful Time of the Year – for Hiring

As intimidating as the job market may be to your clients, the holiday season is a great time to hire new employees. Here’s why:

• More employees have time off. From Thanksgiving through the New Year, many workers schedule several vacation days in addition to the standard holidays and days of observance when offices are closed. This means that potential candidates have ample time to browse job opportunities, apply to open positions, and interview with your clients.
• Taking paid time off (PTO) doesn’t raise any eyebrows. Scheduling several PTO days in December is less likely to raise suspicion than during other times of the year. Candidates who are currently employed would likely feel more comfortable scheduling interviews during this time.
• Your clients get first dibs on talent. The holidays are a great time for your clients to stand out from their competition. Recruiting agencies and rivaling companies’ HR departments tend to be slower moving (or completely inactivate) during the festive season, meaning your clients will have first dibs on candidates applying during this timeframe.
• It’s the perfect time to kickstart Q1 goals. The new year – and all its ambitious plans – seems to approach so rapidly. By offering recruitment services to your clients, you can help them get ahead of the game so come January they can focus on onboarding new talent instead of starting at square one.
• Shovel up the best new graduates. Although many of us associate college graduation with late spring, it’s important not to forget about the large group of students that graduate in the wintertime. This new talent pool – along with lack of competition from other hiring businesses – makes the holiday season an ideal time for your clients to fill entry-level positions.
• Candidates spend more time browsing social media. With extra days off, candidates have more time to scroll through social media feeds. This is beneficial to your clients because candidates are more likely to notice job listings posted on social media networks and job sites during this time – especially if your client’s competitors aren’t

A PEO Can Be the Best Gift for Your Clients

By now you understand that wintertime is full of opportunity for your clients – but how do you begin to help them? As recruiting and retention continues to take center stage, many employers are turning to their professional employer organization (PEO) company or outsourced HR partner for guidance on how to navigate the turnover tsunami.

A PEO, like ExtensisHR, offers full-service recruiting services that you can extend to your clients. A PEO company can help your clients check items off their holiday season hiring to-do list, including:

• Writing job descriptions
• Identifying the right candidates
• Scheduling interviews
• Providing salary benchmarking guidance
• Creating offer letters
• And more

Increase your bottom line – and make your clients’ seasons a little brighter – by offering them full-service recruitment assistance this winter. With your help, they will face less competition from other employers, pick up top talent, and hit the ground running in 2022.

Are you ready to move deeper into your client accounts and give them the gift of recruiting services this holiday season? Our recruiting experts are here to help.