National Small Business Week Inspires New Ways to Champion Client Growth

Quick look: National Small Business Week (April 28-May 4, 2024) is a prime time for brokers to consider what can be done to help their clients reach the next phase of growth. From expanding service offerings to elevating the level of personalized attention, all can be achieved by partnering with a PEO.

National Small Business Week is a nationwide celebration reflecting the work and innovation of small business owners, highlighting their contributions and dedication to success. There are a number of ways to show support, but for brokers, specifically, it’s all about meeting their clients’ changing, and often, complex benefit needs.

To advance these efforts, access to expert HR guidance and cost-competitive solutions via a professional employer organization (PEO) can make an impactful difference. Brokers can immediately expand their offerings with a comprehensive suite of HR services, which provide multiple advantages for small- and medium-sized business (SMB) leaders.

As trusted advisors, brokers are expected to know what’s best regarding client benefits. So, here’s how a PEO partner can be a champion for client growth, and ultimately contribute to a broker’s book of business:

All-inclusive HR services

Managing HR responsibilities requires a full-time effort, taking away from a SMB leader’s ability to focus on other important areas of operational expansion. A PEO offers comprehensive HR support and guidance to handle day-to-day tasks including:

• Payroll and tax administration
• Talent management (recruiting and retention)
• Training and development

With a reliable team of HR experts providing flexible solutions, a PEO simplifies HR while also keeping a finger on the pulse of what’s new and necessary to stay competitive.

Broader benefit accessibility

Partnering with a PEO gives SMBs a chance to explore premium benefits at competitive rates typically reserved for larger corporations. In addition to standard offerings like health insurance and retirement savings accounts, a PEO works closely with business leaders to identify the benefits their employees want most.

From financial counseling to mental health care coverage, and more, accessing a greater range of benefits is effective when creating customized compensation packages to retain and attract the best talent. Rather than relying on run-of-the-mill offerings, a PEO partner can also help clients explore the value of modern company perks like flexible work schedules, commuter benefit programs, and remote work policies.

Keeping companies in compliance

In addition to staying current with the most coveted benefits, SMBs must be attuned to what’s necessary in terms of current employment laws and regulations. Because these change so frequently, being able to rely on the expertise of a PEO reduces the risk of potential penalties and fines.

This includes Affordable Care Act (ACA) compliance, changing regulations under the Setting Every Community Up for Retirement Enhancement Act (SECURE 2.0), and other national, state, and local legislation. Managing HR risk and compliance can feel overwhelming for SMB leaders, but having the support of a PEO ensures they and their employees are safeguarded.

The ExtensisHR difference

Beyond handling HR administrative tasks, PEOs can offer strategic advice on workforce management, benefit trends, and ways to streamline HR processes.

However, it’s important to consider the differences between big-box and boutique PEOs in terms of problem-solving, personalization, and overall client care. Therefore, brokers find the benefits of working with ExtensisHR provide a competitive edge and assurance their clients are being well taken care of.

Here’s a look at what sets us apart:

People-first mentality

To help SMBs find the most effective HR and benefit solutions, we first get to know who they are as a company. From there, we can collaborate on fulfilling their specific demands and answering their most pressing problems. By putting people first, it empowers leaders to speak up for what they and their employees need most and helps to lighten their load when it comes to HR.

Exceptional customer service

Every client receives a dedicated HR team that is well-equipped to handle complex concerns and well-versed in navigating specific challenges. With an 11-second response time to inquiries and support requests, clients are answered promptly without the automated responses associated with big-box PEOs.

Complimentary recruiting services

Big-box PEOs are also known for applying one-size-fits-all HR solutions, which often do not include what SMB leaders truly need. Additionally, recruiting services are offered as an add-on cost rather than making it part of the larger strategy.

With ExtensisHR, SMB leaders can access full-cycle recruiting at no additional cost. This includes:

• Talent acquisition for most staff-level positions
• Salary surveys
• Job advertisement samples and guidance
• Interview assistance
• Skills assessments
• And more

Mobile platform accessibility

SMB leaders can securely manage HR tasks through ExtensisHR’s mobile-first Work Anywhere® platform. It supports distributed workforces and grants anywhere, anytime accessibility for SMB leaders. Utilizing the cloud-based software allows companies to improve cost management, streamline processes, and build greater HR sustainability.

Elite industry credentials

ExtensisHR remains in the top 1% of PEOs maintaining the trifecta of accreditations from the Employer Service Assurance Corporation (ESAC), Certification Institute (CI), and the IRS through its rigorous Certified PEO (CPEO) standards. This level of accountability and achievement provides brokers with an extra level of confidence when considering a PEO partner for their clients.

Earned client approval

Additionally, clients themselves have shared their approval with a 93% client renewal rate and a Net Promoter Score, which is more than twice than national average for outsourced HR solutions. We are dedicated to understanding what makes each SMB unique and providing an HR solution designed to generate growth.

Offering small business support through a PEO

Small businesses need every advantage to actively compete and pursue their business goals. Our tailored services put employees first and empower business leaders to reach their next level of success.

Furthermore, as a broker-friendly PEO, we work collaboratively to provide a competitive solution to improve business relationships and introduce new opportunities.

Simplify HR and help clients save on costs through a PEO partner like ExtensisHR. Contact our team today to learn how our services, experience, and expertise can be of value to you.