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ExtensisHR: Refreshed and Ready for the New Year

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After months of careful planning and development, we are pleased to announce the refreshed Extensis website is now live! The new site features an updated visual look and navigation system geared toward making it easier for businesses to obtain important information about outsourced HR and our expert services.

Updates to our website and brand identity were driven by our commitment to simplify HR for clients and prospective customers. “Since 1997, Extensis has been dedicated to serving our clients. It was time our brand evolved to better reflect how we deliver on this promise,”  explains Blake Morris, Extensis Chief Executive Officer. “Our new website more accurately demonstrates who we are as a company, as well as how we help businesses become better employers.”

Here’s a deeper look at how our new website and brand identity reflect the needs and priorities of those we serve.

Streamlined, simplified logo

Our previous logo served us well for many years, but it was time to unveil an updated look illustrating who we are and what we do. In addition to brightening our signature red brand color, we stripped away excess visual elements, replacing our former typography with bold, sans serif lettering. We also added “HR” to our new logotype to make our company services immediately evident.

Updated color palette

In addition to our signature red, we rounded out our company color palette with a variety of distinct colors reflecting a contemporary design aesthetic to convey our professionalism and accessibility. This brightened color palette creates a memorable impression for prospects, setting us apart from other “big box” HR outsourcing providers.

A new website tailored for businesses

The updated website is a resource for businesses to learn more about the differences between our PEO and HRO solutions, our company history – including industry-leading accreditations – and access helpful resources for even more value from their outsourced HR partner.

An updated navigation structure enables users to quickly find information about how our tailored services conform specifically to their business size, structure, and industry. Meanwhile, the visual layout of our new site reflects our commitment to attentive, personalized service. We replaced dense, information-heavy layouts with human-focused images, organic graphic shapes, and a narrative through line demonstrating the flow of client engagement. This choice visually illustrates behind every Extensis service is an approachable, knowledgeable expert who thrives on helping businesses succeed. 

“Our new website is structured to educate businesses on how to obtain the greatest benefit and value from their outsourced HR partner,” says Morris.

Looking Ahead

With the new year underway, we’re looking forward to continuing to serve businesses as we all navigate changing times together. The Extensis website will continue to be a centralized hub of helpful information to further simplify HR and benefits administration, so be sure to check back often. In the meantime, cheers to a new year and new opportunities ahead!

Want to learn more about maximizing your use of the Extensis services available to you through our PEO and HRO solutions? Contact us today!

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