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For Brokers: 5 PEO Talking Points for Prospects

Quick look: Growing your book of business requires overcoming the challenge of connecting with time-strapped business owners who may be satisfied with—though uninspired by—the status quo. Capture their attention with a fresh approach to HR, one which frees up their time and encourages new possibilities so they can focus on their company’s growth.

Though change is inevitable, developments affecting the workforce seem to be more fast-moving than in years past. And, for better or worse, there’s no sign of slowing down. This can leave some business leaders wondering what their next best strategic move is.

Fortunately, brokers can help prospects feel better positioned by offering them an HR solution to handle their evolving needs. A professional employer organization (PEO) familiar with serving small- and medium-sized businesses (SMBs) can personalize HR services and strategies and alleviate time, costs, and pressure, allowing leaders to focus on their next level of growth.

This connection lets brokers effectively attend to their clients’ best interests and get prospects on board with their offerings. Leveraging over two decades of experience in serving SMBs, we’ve identified key topics that effectively resonate and foster dialogue. Here are five powerful discussion points brokers can use to succinctly highlight the advantages of a PEO partnership.

1. Business strategy, not busywork

Talking point: “Did you start this business to build your dream–or to manage an HR department? How would it feel to shift those burdens to a trusted PEO partner, freeing you to focus on what you do best?”

Successful SMBs tend to grow organically, ultimately presenting a double-edged sword. On one hand, increasing the workforce to meet customer demand is a positive sign, but leaders may find themselves taking on increasingly time-consuming HR responsibilities, leaving minimal time to focus on other areas of operational growth.

Partnering with a PEO gives SMBs relief from managing time-consuming tasks like payroll, employee onboarding, and benefits administration, among others. It also ensures companies stay compliant with updated regulations and competitive in light of popular benefit trends.

By providing a tailored suite of HR services, a PEO frees up time for leaders and empowers them to actively pursue their business goals while also potentially saving on costs.

2. Streamline fragmented processes with a responsive, people-first HR team

Talking point: “How would it transform your business to have a responsive, people-first HR team? Led by your dedicated HR Manager acting as the quarterback, this approach streamlines every aspect of human resources and compliance through a single point of contact, ensuring efficiency and cohesion across your organization.”

Organizational inefficiencies often occur due to incorporating solutions into current business processes in a reactive, ad hoc manner. As a result, HR administration becomes unnecessarily complicated with multiple redundancies and disparate systems.

This leads to growing frustrations and inefficiencies. However, all can be alleviated by consolidating divergent systems and funneling all requests through a single point of contact. With a PEO partner like ExtensisHR, SMB clients receive a dedicated, proactive team of HR support.

Unlike big-box PEOs, ExtensisHR maintains a 95% same-day resolution rate with phone calls answered within 11 seconds of dialing the Employee Solution Center. Brokers can feel confident in knowing the same level of time and attention they give their clients is extended with personalized care from their PEO partner as well.

3. Provides access to premium benefits at cost-effective rates

Talking point: “Would you be open to exploring alternative benefits packages to attract top talent and retain your valued team members, all while managing costs effectively? Have you considered the impact that partnering with a PEO could have on enhancing your benefits offerings, giving you a competitive edge in the marketplace?”

Behind payroll, benefits are the second biggest line item for businesses. It’s also one of the most valued parts of employee recruitment and retention, which means access to premium benefits is crucial for SMBs to compete with larger companies.

In addition to offering Fortune 500-level benefits, a PEO can also present various scenarios to lower premiums through other methods without compromising the quality or scope of benefits. This is impactful since employees are prioritizing benefits differently than in years past.

For instance, though the majority still agree health insurance and 401(k) plans top the list, many want their benefit plans to also include mental health care, financial counseling and services, and professional training and development. A PEO like ExtensisHR works closely with SMBs and their employees to understand what their unique needs are and adjusts benefit offerings accordingly rather than applying a one-size-fits-all solution. 

4. Maintains compliance and competitiveness

Talking point: “How confident are you in your business’s ability to stay ahead of the ever-changing landscape of regulations and compliance? Imagine having a partner whose sole focus is to manage those risks for you, ensuring that your business is not just compliant, but also primed for secure growth. Would you like to learn how a PEO’s risk and compliance services can provide that peace of mind and strategic advantage?”

In today’s fast-paced world, benefit demands are constantly changing. With five generations making up the workplace and legal updates to employment regulations frequently occurring, SMBs must stay ahead of the curve.

A PEO is proactive in monitoring laws and employment trends rather than causing business leaders to scramble to handle them as each development arises. They provide the valuable function of mitigating risks associated with employment-related issues. This alleviates pressure and keeps SMBs and employees fully protected.

It also ensures businesses stay compliant and competitive without delaying their company growth. Additionally, having PEO expertise available reduces the burden of having to interpret what these changes mean for a business and how to implement new policies in practical terms. 

5. User-friendly HR tech without the added investment

Talking point: “How much more could your business achieve if you were equipped with the latest HR technology, designed to streamline operations, enhance employee engagement, and simplify compliance, all without the need for significant upfront investment or complex implementation?”

Companies often use outdated or inefficient technology because they want to capitalize on a prior investment, or they fear the effort required to switch to a new system. However, today’s user-friendly HRIS platforms streamline every aspect of HR and benefits administration without a complicated switchover or exorbitant cost.

ExtensisHR’s Work Anywhere® technology solution features tools to manage an employee’s entire life cycle with the company, from recruiting to termination. This platform offers the convenience of accessibility through desktop and on any mobile device, allowing use from anywhere, at any time.

Additionally, organizations can customize how they use the platform. Some prefer to implement it for standard tasks like payroll, time and attendance, and benefits registration only. Whereas, others use the full scope of capabilities, including those previously mentioned, plus staff training and education, recruiting tools, performance evaluation, and more.

Because Work Anywhere® is an all-in-one solution, everything related to the employee’s tenure with the company is contained in a single platform, optimizing communication, and reducing exposure to data security breaches.

Expand your offerings with ExtensisHR

Each organization has its own set of internal challenges, which means each will find value in different aspects of a PEO partner. However, these talking points provide an opportunity to show SMB leaders you are aware of their most pressing challenges and can connect them to a comprehensive HR solution with immediate advantages to support their business objectives.

We’re a broker-friendly PEO, here to champion your success, not compete for your clients. Contact ExtensisHR to learn more about how we can help you grow your book of business.

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