Celebrating National PEO Week: How Brokers and SMBs Benefit From a PEO Partner

Quick look: National PEO Week (May 19-25 2024) has been federally recognized to celebrate the impactful contributions of the professional employer organization (PEO) industry. PEOs play a significant role in the success of small- and medium-sized businesses (SMBs) and have become equally valuable to brokers in growing and nurturing their client relationships.

It’s no surprise to see SMB interest in using a PEO increase significantly over the past few years. The marketplace and workforce are constantly in flux, which requires a full-time, hands-on approach to HR, which not every company can afford.

Fortunately, the benefits of PEO services have become more widespread, and put simply, PEOs have become a game changer for SMB leaders and brokers alike. With a comprehensive, personalized level of service and years’ worth of HR expertise and experience available, working with a PEO partner has become the rule rather than the exception. Here’s why:

What a PEO partner offers SMBs

A PEO helps SMBs optimize their HR responsibilities, allowing them to fully focus on other areas of business growth. With a suite of services, such as payroll administration, benefit management, and the inclusion of risk and compliance regulation, and recruiting, it saves companies time, money, and resources while also keeping them on the cutting edge of benefit trends and technology.

Moreover, brokers and their SMB clients receive enhanced insurance options at affordable pricing. For instance, as a PEO partner, ExtensisHR continues to expand its benefit offerings, including healthcare leaders like Aetna and Empire. These additions broaden the spectrum of providers available to broker clients and allow SMBs to stay competitive when recruiting and retaining top talent.

However, to continually meet changing business demands and client preferences, the focus can’t be on selling the right products alone. Being a proactive part of solving business problems is crucial. Therefore, having a customized approach to HR is necessary for SMB leaders to adapt and evolve as it pertains to their respective companies.

Since not all PEOs follow a personalized business model, it’s important to understand the advantage a PEO partner like ExtensisHR delivers. ExtensisHR follows a collaborative, results-oriented approach to ensure HR and benefit services align with the unique vision of each company versus implementing a catch-all solution as with big-box PEOs. Every SMB client receives dedicated attention in a timely manner so they feel valued as they navigate the complexities of HR and can pivot with confidence as needed.

Exploring the ExtensisHR difference for brokers

By creating a mutually beneficial partnership where brokers and SMB clients can succeed, everyone benefits. As a PEO partner with ExtensisHR, brokers receive:

Enhanced broker compensation structure

Broker partners are paid through a highly competitive, residual-based compensation structure which gives them more power over their earnings.

Streamlined renewal process and communication

Innovations have been implemented to improve the ease and clarity of renewals and client interactions.

Inclusion of complimentary recruiting

Most PEOs offer employee recruiting as an add-on service rather than integrating it into a tailored HR plan like with ExtensisHR.

Exclusive, concierge-level HR through our PEO Premier® solution

An exclusive, white glove providing unparalleled service which goes beyond the benefits of having an extension to a company’s HR team as with traditional PEO services.

General Agent partnerships

ExtensisHR is focused on furthering broker success through valuable partnerships, and with an expanded national footprint, there’s accessibility for a broader range of clients, to provide them with flexible, cost-efficient, personalized service.

Also, ExtensisHR does not recognize Broker of Record letters as other outsourced HR solution providers often do. Brokers retain their SMB clients and relationships as they expand their book of business.

And, those interested in connecting their clients to a PEO partner can feel assured by their strong track record, tailored services, higher-than-average net promoter score, and more.

CPEO designation

With over three decades of experience, ExtensisHR has been named an IRS Certified PEO (CPEO). This designation is in addition to its ESAC accreditation and the Certificate Institute (CI) for Workers’ Compensation and Risk Management, completing the trifecta of credentialing only 1% of PEOs maintain.

SHRM-certified HR professionals

Brokers and their SMB clients can expect personalized communication and HR plans from certified professionals versus automated responses and one-size-fits-all strategies. Additionally, ExtensisHR has a 95% same-day resolution rate with an 11-second answer rate by phone.

Net Promoter Score

Compared to the average net promoter score of 37% for outsourced HR providers, ExtensisHR more than doubles this with a score of 82%. This illustrates a consistent level of loyalty, trust, and dedication to providing top-tier service.

Elevate your success with ExtensisHR

SMB leaders rely on brokers to provide them with premium benefits to retain and recruit the best employees. However, PEO services go far beyond finding the best products to fit changing budgets and industry demands. In a marketplace where differentiation is the key to success, ExtensisHR stands apart from other outsourced providers by providing an all-inclusive, tailored HR solution.

With a streamlined broker-centric business model, brokers have the information necessary to grow their portfolios more quickly and preserve their important client relationships. At a glance, here’s what brokers can expect from ExtensisHR as a PEO partner:

• Quick access to industry-specific HR information and resources
• Personalized guidance and support in the proposal process
• Demo of ExtensisHR’s services and proprietary Work Anywhere® HRIS technology
• Streamlined implementation and onboarding for new clients

ExtensisHR is present every step of the way in supporting brokers and their SMB clients in complementing their business growth through HR and benefit services. Brokers protect client relationships and SMBs alleviate their HR administrative responsibilities all with the help of a PEO partner.

With an in-house team committed to your success, learn how we can complement your business. Contact ExtensisHR today to start the conversation about the benefits of connecting your clients with a PEO partner.