Celebrating National PEO Week: How Brokers and SMBs Benefit From a PEO Partner

Quick look: National PEO Week (May 18-24, 2025) is a federally recognized celebration of the vital role professional employer organizations (PEOs) play in driving the success of small- and medium-sized businesses (SMBs). As trusted HR partners, PEOs not only support SMBs but have become equally valuable to brokers in growing and nurturing their client relationships.

Interest in and awareness of PEO solutions is on the rise, and it’s easy to see why. With the marketplace and workforce constantly in flux, SMBs require a full-scale HR strategy, but many simply do not have the resources to manage it alone.

PEOs spark growth for both employers and brokers by providing access to Fortune 500-level benefits and expertise. As National PEO Week unfolds, let’s explore how a PEO’s service and experience can help your clients succeed and support their employees, as well as enable you to strengthen your book of business.

Better support, better results: how PEOs empower SMBs

Clients can more easily reach their goals when they can rely on a trusted team of HR experts. With a full suite of services—from recruiting to payroll administration and everything in between—PEOs can save SMBs time, money, and resources.

A PEO’s large-group buying power means smaller organizations receive enhanced insurance options at affordable pricing. For instance, ExtensisHR, a nationally recognized PEO, continuously expands its benefit carriers and plans. These additions broaden the spectrum of providers available to clients and allow them to stay competitive when recruiting and retaining top talent.

However, to consistently meet changing business demands and client preferences, brokers must focus on more than selling the right products. Establishing your role as a trusted advisor and being a proactive part of solving your clients’ strategic concerns is crucial. A customized approach to HR, something PEOs can provide, demonstrates to clients that you have what they need to adapt and evolve.

Since not all PEOs follow a personalized business model, it’s important to understand the advantage a PEO partner like ExtensisHR delivers. ExtensisHR’s collaborative, results-oriented approach ensures that HR and benefits services align with each company’s unique vision, versus a catch-all solution that many big-box PEOs offer. At ExtensisHR, every client receives timely, dedicated attention so they feel valued as they navigate the complexities of HR and can pivot with confidence as needed.

Exploring the ExtensisHR difference for brokers

Everyone benefits when brokers and their PEO partners are invested in client success. However, not every PEO is the same. ExtensisHR is proud to offer brokers a range of standout solutions and perks, including the following:

Enhanced broker compensation structure

ExtensisHR’s brokers are paid through a highly competitive, residual-based compensation structure, giving them more power over their earnings.

General Agent partnerships

With an expanded national footprint and a focus on furthering broker success through valuable partnerships, ExtensisHR offers a broad range of accessibility for clients.

Additionally, ExtensisHR does not recognize Broker of Record letters as other outsourced HR solution providers often do. Instead, brokers retain their clients and relationships as they expand their book of business.

CPEO designation

With over three decades of experience, ExtensisHR has been named an IRS Certified PEO (CPEO). This designation is in addition to its ESAC accreditation and the Certificate Institute (CI) for Workers’ Compensation and Risk Management, completing the trifecta of credentials that only 1% of PEOs maintain.

Complimentary recruiting services

Unlike most PEOs, which provide recruiting services for an extra fee, ExtensisHR includes its full-cycle recruiting offering in its PEO solution at no additional cost.

Dedicated SHRM-Certified HR professionals

Brokers and their clients can expect personalized communication and HR plans from certified professionals versus automated responses and one-size-fits-all strategies.

Unparalleled customer support

No endless hold music here. ExtensisHR’s Employee Solution Center answers the phone in 10 seconds or less and boasts a 95% same-day resolution rate.

Above-average Net Promoter Score (NPS)

Compared to the average net promoter score of 46% for outsourced HR providers, ExtensisHR nearly doubles this with a score of 86%. This illustrates consistent loyalty, trust, and dedication to providing top-tier service.

Concierge-level HR through our PEO Premier® solution

ExtensisHR’s unique PEO Premier® offering features unparalleled white-glove service that relieves clients of the typical HR responsibilities found in traditional PEO arrangements. At the core of this solution is a service team that includes a PEO Premier® Account Manager, HR Manager, and Payroll Manager, all coordinated through a single point of contact.

Elevate your success with ExtensisHR

Many SMB leaders rely on brokers to provide premium benefits to retain and recruit the best employees. By partnering with a PEO like ExtensisHR, brokers can offer even more value: an all-in-one, customizable HR solution that goes beyond benefits to support compliance, payroll, and employee experience. In a marketplace where differentiation is the key to success, ExtensisHR stands apart from other outsourced providers by providing an all-inclusive, tailored HR solution.

With a streamlined broker-friendly business model, ExtensisHR enables you to grow your portfolio more quickly and preserve important client relationships. At a glance, here’s what brokers can expect from ExtensisHR as a PEO partner:

• Direct access to industry-specific HR information and resources
• Personalized guidance and support during the proposal process and beyond
• Demos of ExtensisHR’s services and proprietary Work Anywhere® HRIS technology
• Streamlined implementation and onboarding for new clients

With the help of a PEO partner like ExtensisHR, brokers can protect client relationships and help them alleviate their HR responsibilities. Our hands-on approach and comprehensive HR and benefits solutions support you and your clients at every step.

Ready to learn how ExtensisHR’s team can boost your and your clients’ business? Contact us today to start the conversation about the benefits of a partnership.