2024 at a Glance: Our Top 5 Broker Blogs
Quick look: As 2024 comes to a close, it’s an opportune time for brokers to review trends from the past year and brainstorm ways to improve in 2025. Here, we highlight this year’s five most popular ExtensisHR broker blogs which reflect top talking points like maximizing the value of employee benefits, the importance of providing a seamless client implementation process, and more.
The moment between one year ending and another beginning is an opportunity to review how trends have evolved and how to adjust to best serve clients and ensure you remain competitive.
ExtensisHR’s most-read broker blogs this year provided a wealth of actionable insights, from tips on ensuring your client’s employees make the most of their flexible spending accounts (FSAs) to the importance of choosing a professional employer organization (PEO) partner with a history of proven success.
Explore these topics and more below in a roundup of our five most popular broker blogs of 2024:
1. 10 FSA Eligible Expenses Your Clients May Not Know About
Approximately half of those with FSAs forfeit funds due to the “use it or lose it” rule. Individuals often don’t realize the breadth of FSA-eligible medical expenses, which can limit what they think their health plan is worth and prevent them from taking full advantage of it.
Brokers can help their clients’ employees avoid the year-end scramble to spend their FSA funds by encouraging ongoing awareness of eligible expenses. Consistent communications about lesser-known FSA-eligible items ensure employees can make the most of their available funds throughout the year. Our top-ranking blog in 2024 highlights some of these, including:
- Massages
- Postpartum supplies
- Weight loss programs
- Travel for medical care
- Alcohol or drug treatment
2. Why PEO Experience Matters and How It Benefits Your Clients
A PEO’s track record matters when referring them to clients. A trusted provider should have years of experience fine-tuning HR solutions and working collaboratively with business leaders.
ExtensisHR’s second most popular blog in 2024 discusses our team’s decades of proven success, which helps us provide brokers and small businesses with a rich, rewarding partnership. Here’s a glance at the average experience of employees in our different departments:
| Department | Average Experience of Staff |
| HR Services | 12.3 years |
| Benefit Operations | 8.4 years |
| Benefit Management | 20.7 years |
| Payroll | 11.3 years |
| Product Management | 9.4 years |
3. A Hassle-Free Client Implementation Sets the Tone for Future Success
The employee benefits and services provided by a PEO are important. However, equally critical is how seamless (or rocky) the client implementation process is.
This blog, our third most-viewed in 2024, explores how ExtensisHR’s hassle-free approach demonstrates our commitment to customer success from day one. It also reviews how a positive client implementation experience:
- Makes a good first impression
- Builds trust and confidence
- Spotlights client needs
- Reduces anxiety and uncertainty
4. ExtensisHR’s Broker-Centric Business Model: Our PEO Partnership Timeline
Many PEOs connect with brokers to provide small- and medium-sized businesses (SMBs) with high-quality employee benefits and comprehensive HR support. However, not every PEO prioritizes its broker community equally.
Our fourth most-read blog of the year reviews ExtensisHR’s commitment to its brokers during the entirety of the partnership, including during:
- The request for information (RFI)
- Initial quote generation
- The process of tailoring the proposal to meet clients’ unique needs
- Demos of our services and technology platform
- Client implementation
- Benefit administration
- The duration of the partnership, past client onboarding
5. How Brokers Can Help Clients Offer Employer-Sponsored Pet Insurance
Approximately two-thirds of Americans have a pet, and it’s estimated that a pet owner receives a bill of $1,000 or more every six seconds. Additionally, Millennials (the largest workforce segment) are three times more likely to have a pet than a child.
Our fifth most popular blog explores the different types of pet insurance and how adding this benefit to your broker toolkit can help your clients improve talent acquisition and recruiting, reduce their employees’ stress, and strengthen their company cultures.
ExtensisHR: a supportive partner for 2025 and beyond
The end of the year is an ideal time to evaluate the effectiveness of your partnerships and how to expand your portfolio to meet your clients’ evolving needs.
The right PEO, like ExtensisHR, can help you drive success by providing:
- Personalized, competitively priced employee benefits, as well as planning, administration, and management services.
- Comprehensive HR solutions, including HR guidance, payroll and tax administration, talent management, training and development, and more.
- Risk and compliance services so your clients can stay ahead of evolving regulations.
- Full-cycle recruiting services, from job advertisement creation to onboarding support, included with our PEO solution at no extra charge.
- Top-tier customer service, including a support team that answers the phone in an average of 10 seconds.
Further, ExtensisHR’s broker-centric philosophy focuses on helping you expand your offerings, differentiate from competitors, acquire new and long-term clients, earn competitive commissions, experience a seamless RFI process, and stay current on industry trends.
Are you searching for a PEO partner who can help you better your business in the new year? Learn more about how you can grow your book with ExtensisHR.
